Formosa
Billboards for Promoting
the Vegetarian Diet
Combined report by Formosa News Group (Originally in
Chinese)
The Changhua Center has rented a billboard in a neighboring section of a freeway to display the Alternative Living message. While negotiating with the advertising agency, we incidentally found that its owner was a vegetarian. He was very supportive of our effort to promote the vegetarian diet and offered to lease the billboard at almost 40 percent discount. Today, the huge billboard displaying
beautiful animal figures has already stood on the roadside of the
freeway. It appears even more prominent when illuminated by bright
spotlights at night. Fellow initiates are very happy and grateful.
In a follow-up to its massive distribution
of Alternative Living promotional items such as leaflets, fans, document
folders, the Nantou Center has rented billboards for long-term prominent
display of huge waterproof posters of the Alternative Living message
along intersections of the freeway and other busy roads. We have also
rented bulletin boards and outside walls of post offices to display
the posters. As there is a constant flow of people at these places,
they are very effective for promotional purpose.
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Changhua
