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Reaching Out to the Public Effectively
By Hong Kong News Group (Originally in English)
[Hong Kong] To ensure that the message of global warming and its root solution, a compassionate vegan lifestyle, reaches a lot of people effectively, fellow initiates have advertised through a variety of media channels. 
On Hong Kong commercial radio a 20 second announcement was aired ten times per day for a month in May, Golden Year 6 (2009). The radio station reaches 1.7 million people. From late February till May 3, there were 3,392 electronic panel announcement aired 75 times daily in the Mass Transit Railway (MTR) Info Panel Network that carries an average of 2.6 million passengers every day. The panels informed the public about the urgency of global warming and that a vegan diet is the main answer to saving the planet. Touched by initiates’ sincerity in spreading this important message, the MTR extended the advertising time from 20 seconds to 27 seconds without any additional charge. The announcement ran for ten weeks and has become a subject of discussion for many people. It is a topic for discussion on various Internet forums. Over the same time period, another announcement was placed in one of the most prestigious and influential newspapers in Hong Kong, the Economic Journal (HKEJ) for four weeks. This newspaper is well read by high local Government officials, CEOs and managers in the business and financial circles including those in Beijing and many provinces in China. On June 5, World Environmental Day, HKEJ invited initiates to sponsor a special section on the environment for only 10% of the regular fee. A full-page eye-catching article on climate change was published. It is seen mounted and displayed in at least one vegetarian restaurant for their customers. May God bless all endeavors to inform the people about
climate change and a simple solution, the vegan diet.
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