Czech Republic
A
Well-Planned Campaign
to Spread the SOS Messages
By Prague News Group (Originally in Czech)
[Prague] In June of Golden Year 5 (2008), brothers and sisters from the Prague Center in the Czech Republic printed about 1,000 SOS posters (80 x 60 cm) that were placed in prominent official city advertising areas such as billboards and rotating stands, in all the major cities in the country, starting with Prague. Small SOS banners were published in the two Czech newspapers that have the biggest circulation in the country: Mladá Fronta Dnes and Lidové Noviny. They appeared in the Friday’s TV programs section for three weeks continuously in June and reached about 2,130,000 readers during that time. As well, one A4 full-page SOS flyer was published in the spiritual and healthy living oriented magazine Regenerace that has a circulation of 40,000. With this multi-channel campaign, brothers and sisters in Czech are bringing the urgent climate change messages to the awareness of their fellow citizens.
|